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Distinguish Between the Use of Marketing Research as Applied Research

question 13

Essay

Distinguish between the use of marketing research as applied research and basic research.Give one example of both applied research and basic research.


Definitions:

Moral Standards

The principles that govern the behavior of individuals and institutions regarding what is right and wrong.

Society

A group of individuals involved in persistent social interaction, or a large social group sharing the same geographical or virtual territory, typically subject to the same political authority and dominant cultural expectations.

Marketing Campaign

A coordinated series of steps that include the promotion of a product or service through various media and techniques to achieve specific business goals.

Marketing Analytics

The process of assessing, controlling, and examining marketing outcomes to enhance their efficiency and improve investment returns.

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