The Service-Oriented Logic as a Marketing Philosophy Implies

question 52

Multiple Choice

The service-oriented logic as a marketing philosophy implies:

• A)That to successfully practice marketing in today's environment,marketers require more and better access to information.
• B)The advantage in the marketplace will default to third world countries specializing in services.
• C)To quickly increase profitability,more companies should try to create short-term customer relationships.
• D)That because of social media,less collaboration with customers is required for decision-making.

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Definitions:

Dollar Today

The current value of the US dollar against a basket of foreign currencies, affecting import and export prices.

Equal Cash Flow

Recurrent inflow or outflow of cash that is the same in amount for each period.

Annuity

A financial product that pays out a fixed stream of payments to an individual, typically used as part of retirement planning.

Sensitivity Analysis

A technique used in financial modeling to determine how different values of an independent variable affect a particular dependent variable under a given set of assumptions.