What Is the Definition of Marketing Research

question 39

Multiple Choice

What is the definition of marketing research?

• A)The process of analyzing secondary information and providing executives with timely reports to solve a marketing problem.
• B)The process of designing experiments that provides decision makers with causal information.
• C)The process of analyzing existing information so decision makers can make better decisions.
• D)The process of designing,gathering,analyzing,and reporting information that may be used to solve a specific marketing problem.

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Definitions:

Sampling Judgment

A method of selecting participants or subjects for a study based on the researcher's knowledge and judgement.

Pilot A Survey

A preliminary study conducted to evaluate the feasibility, time, cost, risk, and adverse effects of a research project.

Internet Sampling Frames

Online lists or databases from which a researcher can select participants for a study, ensuring the sample represents a larger population.

Standard Format

A set of agreed-upon specifications or guidelines for documents, data, or processes to ensure consistency and compatibility across different platforms or scenarios.