High Gasoline Prices and Concerns About Fossil Emissions Bothered Consumers,so

question 81

Multiple Choice

High gasoline prices and concerns about fossil emissions bothered consumers,so Toyota developed the Prius.This is an example of what use of marketing research?

• A)Generating potential marketing actions
• B)Identifying potential marketing segments
• C)Identifying marketing opportunities and problems
• D)Identifying market problems and marketing actions

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Definitions:

Feelings

Feelings are emotional states or reactions that can encompass a wide range of sensations, such as happiness, sadness, anger, or fear.

Emotion

A complex psychological state involving an individual's state of mind, physiological changes, and an outward expression.

Mood

A temporary state of mind or feeling that affects a person's emotional state.

Affect

The observable expression of emotions, which can influence and be influenced by moods and feelings.