Determining the Number of Respondents in a Particular Sample Is

question 13

Multiple Choice

Determining the number of respondents in a particular sample is:

• A)One of the simplest decisions in the marketing research process.
• B)One of the most complex decisions in the marketing research process.
• C)One of the least expensive decisions in the marketing research process.
• D)One of the most time-consuming and complex decisions in the marketing research process.

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Definitions:

Diffusion of Responsibility

The phenomenon where individuals in a group are less likely to take action or feel accountable because responsibility is shared among all members.

Mortality Reminder

Involves cues or events that bring thoughts of death and one's mortality to the forefront of consciousness, often impacting behaviors and attitudes.

Ingroup Member

An individual who belongs to and identifies with a particular group or category that is distinct from others.

Psychological Payoffs

The benefits or rewards that individuals receive from their behaviors or beliefs, which can serve to reinforce these actions or views.