Focusing on Budget Factors Especially in Sample Size Specification

question 49

Multiple Choice

Focusing on budget factors especially in sample size specification:

• A)Helps keep market research projects within budget.
• B)Is an essential part of the marketing researcher manager's duties.
• C)Helps control scope creep in marketing research budgets.
• D)Ignores the value of the survey's results to management.

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Definitions:

Statistically Significant

Statistically significant results indicate that the observed effects or differences in a study are unlikely to be due to chance, based on a predetermined significance level.

Alpha Level

Another term for significance level, representing the threshold of probability at which the null hypothesis is rejected in hypothesis testing.

Null Hypothesis

A hypothesis that there is no significant difference between specified populations, any observed difference being due to sampling or experimental error.

Alternative Hypothesis

A statement in statistics that indicates the presence of an effect, difference, or relationship when compared to the null hypothesis.