A Marketing Researcher Should Have a Basic Understanding of Sample

question 38

Multiple Choice

A marketing researcher should have a basic understanding of sample size determination because:

• A)Sample size determines the research outcome.
• B)Sample size affects research efficiencies.
• C)Sample size is often a major cost factor.
• D)Sample size determines the provider of the sample.

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Definitions:

Quantity

The amount or number of a material or immaterial good or service.

Tariff

A tax imposed by a government on imported goods, often used to protect domestic industries and adjust trade balances.

Carnations

A species of flowering plant in the Dianthus genus, often used in bouquets and floral arrangements.

Imported

Brought into a country from abroad for sale.