One of the Most Important Ways to Control a Wide

question 30

Multiple Choice

One of the most important ways to control a wide variety of nonsampling errors on the part of both interviewers and respondents during the data collection stage of the marketing research process is to:

• A)Allocate sufficient amounts for survey administration.
• B)Stress the importance of good questionnaire design in reducing these errors.
• C)Stress the importance of thorough validation.
• D)Focus on paying respondents and interviewers appropriately.

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Definitions:

Professional Entertainer

An individual who performs for an audience in various media or live venues as a paid occupation.

Substantial Performance

A legal term indicating that enough of a contract has been fulfilled to warrant payment, even if minor details remain incomplete.

Contracted

Engaged or bound by an agreement or contract which specifies the terms and conditions of a relationship or transaction.

Flower Arrangements

The art of organizing and designing flowers and foliage into a pleasing and coherent display, often for decorative purposes.