One of the Most Important Ways to Control a Wide

question 30

Multiple Choice

One of the most important ways to control a wide variety of nonsampling errors on the part of both interviewers and respondents during the data collection stage of the marketing research process is to:

• A)Allocate sufficient amounts for survey administration.
• B)Stress the importance of good questionnaire design in reducing these errors.
• C)Stress the importance of thorough validation.
• D)Focus on paying respondents and interviewers appropriately.

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Definitions:

Nationalities

Identifications of individuals based on their belonging to a particular nation, often tied to cultural, linguistic, or historical commonalities.

Philosophical Question

A fundamentally deep or critical query that tackles broad aspects of knowledge, existence, ethics, or the human condition.

Afferent

Afferent refers to the conveyance of signals or nerve impulses towards the central nervous system from the periphery or from lower to higher centers within the CNS, commonly used in the context of sensory neurons.

Efferent

Relating to nerve fibers that carry impulses away from the central nervous system to effectors such as muscles or glands.