Examlex
A researcher asks the question: "Rank these five brands from your first choice to your fifth choice."Which of the following descriptive statistic would he or she likely use?
Adventure Travel
A type of tourism that involves exploration or travel to remote, exotic, and possibly hazardous areas, offering a unique and potentially challenging experience.
L.L. Bean
An American, privately held retail company founded in 1912, known for its outdoor clothing and recreation products.
Primary Package
The immediate container or wrapping that holds and protects a product, directly in contact with it.
Consumer's Perspective
Refers to the outlook or perception of a product, service, or brand from the viewpoint of the consumer, which influences their purchasing behavior.
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