Any Correlation That Is ? Absolute Value of

question 18

Multiple Choice

Any correlation that is ? absolute value of .20 is typically uninteresting to marketing researchers because it:

• A)Never identifies a meaningful association between two variables.
• B)Only raises additional issues that go beyond the scope of the calculations.
• C)Raises issues related to validity and accuracy.
• D)Rarely identifies a meaningful association between two variables.

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Definitions:

Ecological Validity

The extent to which behavior studied in one environment (such as a psychological test) is characteristic of behavior exhibited by the same person in a range of other environments.

Research Design

The overall plan that describes how a study is put together; it is developed before conducting research.

Cohort Differences

Variations in characteristics or experiences between different groups of people typically born and living during the same period.

Cross-Sectional

A type of study or analysis that examines a population or a specific outcome at a single point in time.