A Marketing Researcher May Be Faced with a Large Number

question 69

Multiple Choice

A marketing researcher may be faced with a large number and variety of prospective independent variables in a general conceptual model,and may use ________ as a way of spotting the salient independent variables for the dependent variable at hand.

• A)bivariate regression
• B)analysis of variables
• C)correlation analysis
• D)multiple regression

---

Definitions:

Workers

Individuals engaged in some form of employment, contributing labor for the production of goods and services.

Congressional Budget Office

A federal agency within the legislative branch of the United States government that provides budget and economic information to Congress.

Agricultural Subsidies

are governmental financial support paid to farmers and agribusinesses to supplement their income, manage the supply of agricultural commodities, and influence the cost and supply of such commodities.

Fiscal Policy

Government policies concerning taxation and spending to influence the economy.