A Researcher Might Be Seeking Market Segmentation Bases and Could

question 93

Multiple Choice

A researcher might be seeking market segmentation bases and could use regression to spot which demographic variables are related to the consumer behavior variable under study.What type of special use of regression analysis is this considered?

• A)Standardized beta
• B)"Dummy"independent variable
• C)A screening device
• D)"Dummy"dependent variable

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Definitions:

INDEX Function

A function in spreadsheet software like Excel that returns the value of an element in a table or array, selected by the row and column number indexes.

Clear The Filter

The process of removing applied filters from a data set, returning it to its unfiltered state for a broader view or analysis.

Filtered

Relates to data or information that has been processed to remove unnecessary or irrelevant parts.

Structural Reference

A method in spreadsheet applications that uses table names and column headings to refer to cells within a table, improving clarity.