The Importance of the Marketing Research Report Cannot Be Understated;even

question 52

Multiple Choice

The importance of the marketing research report cannot be understated;even the best research will not drive the appropriate action unless:

• A)The audience understands the results and their meaning.
• B)Top management reads the report in its entirety.
• C)The statistics are properly presented and explained.
• D)The marketing researcher is involved in presenting the results.

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Definitions:

Learning Organization

An entity that supports the education of its community while constantly evolving to improve its adaptability and success.

Training Needs

The gap between current performance and desired performance that can be closed by specific training and development interventions.

Sharing Information

The act of exchanging data, knowledge, or insights among individuals, teams, or organizations to facilitate decision-making and problem-solving.

Learning Culture

An organizational environment that promotes and supports ongoing learning and development among its employees.