Examlex
Truncated graphs(having breaks in the scaled values on either axis)are acceptable whether or not the audience is familiar with the data since it improves comprehension.
Negative Reinforcement
a behavior modification technique where the removal of an undesirable or unpleasant outcome after the display of a desired behavior increases the likelihood of the behavior being repeated.
Spontaneous Recovery
The reappearance of a previously extinguished conditioned response after a period without exposure to the conditioned stimulus.
Stimulus Generalization
The process by which a conditioned response becomes associated with stimuli that are similar but not identical to the original conditioned stimulus.
Conditioned Response
A learned response to a previously neutral stimulus that has been repeatedly presented along with an unconditioned stimulus.
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Q92: The elements of the marketing research report