The Importance of the Marketing Research Report Cannot Be Understated;even

question 52

Multiple Choice

The importance of the marketing research report cannot be understated;even the best research will not drive the appropriate action unless:

• A)The audience understands the results and their meaning.
• B)Top management reads the report in its entirety.
• C)The statistics are properly presented and explained.
• D)The marketing researcher is involved in presenting the results.

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Definitions:

Output Units

The quantity of product or service produced by a company or a production process.

Patent

A barrier to entry that grants exclusive use of the patented product or process to the inventor.

Soda Cans

Aluminum containers used for packaging soft drinks and other beverages, chosen for their lightweight, durability, and recyclability.

Marginal Cost

The cost for the creation of one extra unit of a product or service.