Marketing Researchers Not Only Need to Be Skilled at Gathering

question 92

Multiple Choice

Marketing researchers not only need to be skilled at gathering and analyzing data,but also at communicating results effectively because of:

• A)The multiple new types of data and methods now in use.
• B)The multiple new types of social media.
• C)The multiple new types of interactive resources.
• D)The multiple new types of traditional data and methods.

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Definitions:

Test Administrator

A person responsible for overseeing the administration of an examination, ensuring that testing procedures are followed.

Real-world Contexts

Situations, conditions, or environments that occur outside of a controlled or theoretical setting.

Usability Study Settings

The environments or arrangements under which usability studies are conducted to assess the user-friendliness of products or systems.

Focus Groups

A research method involving guided discussions with selected groups of individuals to gain insights or feedback on specific topics.