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What Organization Sponsors the Certification Program in the U

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What organization sponsors the certification program in the U.S.for marketing researchers?


Definitions:

Taste Aversion

A learned aversion or negative reaction to a particular taste after a bad experience, such as illness, associated with that flavor.

Taste Aversion

A learned aversion to eating a particular food, developed after it has been associated with an unpleasant reaction.

Garcia and Koelling

Researchers known for their studies on taste aversion, demonstrating that animals associate certain tastes with sickness, leading to aversion of those tastes.

Conditioning Principles

Fundamental concepts in behaviorism that describe how responses to certain stimuli are learned through reinforcement or punishment.

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