Examlex
A retailer may experience a decrease in sales over previous periods,a website begins losing traffic,or an advertising campaign does not reach its expected level of awareness.These situations are examples of:
Pulse Scheduling
A marketing strategy that alternates periods of advertising intensity with periods of no advertising.
Theater Test
An experimental marketing technique where new products, ads, or services are presented to an audience in a controlled environment to gauge reactions.
Test Commercials
Advertisements that are tested in limited markets or demographics to evaluate their effectiveness before wider release.
Starch Test
A method used in various industries to detect the presence of starch by turning an iodine solution blue-black upon contact. In another context, it assesses the effectiveness of print advertisements based on recall and recognition.
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