Identification of Problems Is Challenging

question 76

Multiple Choice

Identification of problems is challenging.What portion of an MIS system would make managers aware of promotions that are cannibalizing other products or indicate which geographical regions are responding or not responding to promotions?

• A)Marketing research system
• B)Marketing intelligence system
• C)Internal reports system
• D)Marketing decision support system

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Definitions:

School Refusal

A disorder characterized by a child's refusal to attend school or difficulty remaining in school for an entire day.

Social Phobia

A type of anxiety disorder characterized by an intense fear of being judged, negatively evaluated, or rejected in a social or performance situation.

Living In Poverty

The condition of not having enough income to meet basic needs such as food, clothing, and shelter.

Single-parent

A parent who is not living with a spouse or partner and bears most of the day-to-day responsibilities for raising children.