What Is the Document That the Marketing Researcher Pledges to Deliver

question 40

Multiple Choice

What is the document that the marketing researcher pledges to deliver as a result of the marketing research process?

• A)Marketing research plan
• B)Marketing research report
• C)Marketing research proposal
• D)Marketing research presentation

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Definitions:

Partial Performance

The situation where a party has completed some, but not all, of their contractual obligations.

Statute of Frauds

A legal principle requiring certain types of contracts to be in writing and signed by the party to be charged, to prevent fraud and perjury in contractual dealings.

Delegation

A contracting party’s (a delegator’s) transfer of his or her duty to perform to a third party who is not part of the original contract (a delegatee).

Parol Evidence Rule

A common law rule that states that oral evidence of an agreement made prior to or contemporaneously with a written agreement is inadmissible when the parties intend the written agreement to be the complete and final version of their agreement.