The Disadvantages of Test Marketing Are Infallibility,cost,exposure of the Product

question 15

True/False

The disadvantages of test marketing are infallibility,cost,exposure of the product or service to competition,and ethical issues.

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Definitions:

Contractual Systems

The collection of legal agreements used in franchising, distribution, and other business arrangements that define the terms of relationships between parties.

Franchising

Franchising is a method of doing business wherein a franchisor grants the rights to an individual or entity (franchisee) to operate a business model using the franchisor’s brand and system.

Contractual System

A system based on legal agreements between parties that govern their business relationships and transactions.

Self-Service

A business model or system where customers perform actions or obtain services by themselves, often facilitated by technology, without direct assistance from staff.