Which of the Following Is NOT an Example of External

question 87

Multiple Choice

Which of the following is NOT an example of external secondary data?

• A)Encyclopedia of Business Information Sources
• B)Business Source Complete
• C)Salesforce.com sales data
• D)Brands and Their Companies

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Definitions:

Marketing Experiment

A research method where variables are manipulated in a controlled environment to test hypotheses about marketing strategies or consumer behavior.

Dependent Variables

In research, the variable that is tested and measured, expected to change as a result of variations in the independent variable(s).

Independent Variables

In research, variables that are manipulated or changed to determine their effect on dependent variables.

Marketing Problems

Challenges or obstacles that businesses face in reaching their target markets, positioning their brand, or effectively promoting their products or services.