The ________ May Represent the Most Significant Change in the Availability

question 80

Multiple Choice

The ________ may represent the most significant change in the availability of secondary data to be used for marketing research purposes in several decades.

• A)U.S.Census
• B)American Community Survey
• C)County Business Patterns
• D)Census of e-Retail Trade

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Definitions:

Mental Model

An individual's internal representation of the external reality, a framework guiding thought and action by simplifying the complexity of the real world.

Traits

Individual characteristics such as physical attributes, intellectual ability, and personality.

Implicit Personality Theories

Personal theories that people have about which personality characteristics go together.

Central Traits

Personal characteristics of a target person that are of particular interest to a perceiver.