Professors Kotler and Keller Describe Several Ways Companies Use Their

question 47

Multiple Choice

Professors Kotler and Keller describe several ways companies use their databases as part of data mining.Of the following,which is NOT a way companies primarily use their databases?

• A)Identify prospects
• B)Deepen customer loyalty
• C)Reactivate customer purchases
• D)Discover illegal customer activities

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Definitions:

Arithmetic

A branch of mathematics dealing with the study and manipulation of numbers through operations such as addition, subtraction, multiplication, and division.

Addresses

Addresses in computing are numerical representations that indicate specific locations in memory where data can be found or stored.

Pointers

A variable that stores the address of another variable.

Declarations

Instructions in a program that list variables and their types.