Companies Use Their External Databases for Purposes of Direct Marketing

question 23

True/False

Companies use their external databases for purposes of direct marketing and to strengthen relationships with customers,which is referred to as customer relationship marketing(CRM).

Understand the relationship between fixed expenses, margin of safety, and profit.

Comprehend the concept and calculation of the break-even point.

Differentiate between absorption costing and contribution margin income statement methodologies.

Know the impact of cost structure on net income volatility.

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Definitions:

Target Audiences

Specific groups of people identified as the intended recipients of a product, service, or message based on demographic, psychographic, or behavioral characteristics.

Direct Channel

A direct channel is a means of communication or distribution that does not involve intermediaries, allowing for direct interaction between the provider and the recipient.

Cyberattacks

Malicious attempts to disrupt, damage, or gain unauthorized access to computer systems, networks, or personal devices.

Social Media Management

The process of managing online interactions and content across social media platforms like Facebook, Instagram, and Twitter.