Many Research Professionals Believe IoT Is Important as a Data

question 18

True/False

Many research professionals believe IoT is important as a data source because it has the potential to transform the marketing research industry from relying heavily on primary data to truly integrating passively collected secondary data.

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Definitions:

Validity

How well a psychometric test measures what it is intended to measure.

Reliability

How consistently a psychometric test produces similar results each time it is used.

Stereotype Threat

Apprehension about confirming negative stereotypes related to a person’s own group.

Nonvaluative

Pertaining to an approach or judgment that does not involve ascribing value, worth, or merit.