Explain Why the American Community Survey(ACS)may Represent the Most Significant

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The Answer is Students should note that the American Community Survey(ACS)is an example of free public data useful for researchers.Answers may note that the ACS may represent the most significant change in the availability of secondary data to be used for marketing research purposes in several decades.The U.S.Census Bureau created the ACS in 1996 to collect economic,social,demographic,and housing information as part of the Decennial Census Program.The survey is designed to help update Decennial Census data by collecting information on a small percentage of the population in all counties,American Indian Areas,Alaska Native Areas,and Hawaiian Home Lands on a rotating basis using a sample.The main advantage is that the ACS provides data annually instead of once every 10 years.All answers should note or mention that since these data have the U.S.Census Bureau's"high marks"for reliable data and will be current,the ACS is a major secondary data resource for marketing researchers.

Explain Why the American Community Survey(ACS)may Represent the Most Significant

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