Professors Kotler and Keller Describe Several Ways Companies Use Their

question 47

Multiple Choice

Professors Kotler and Keller describe several ways companies use their databases as part of data mining.Of the following,which is NOT a way companies primarily use their databases?

• A)Identify prospects
• B)Deepen customer loyalty
• C)Reactivate customer purchases
• D)Discover illegal customer activities

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Definitions:

Stroke

A medical condition caused by a disturbance in blood supply to the brain, leading to brain damage and loss of function.

Special Devices

Equipment or apparatus designed to perform or assist in specific tasks, often for individuals with disabilities or special needs.

Antidepressant Medications

Drugs prescribed to alleviate symptoms of depression by adjusting brain chemistry.

Cognitive Function

The mental ability for learning, thinking, reasoning, problem-solving, decision-making, remembering, and paying attention.