The Use of Social Media Data for Marketing Research Also

question 73

Multiple Choice

The use of social media data for marketing research also has quite a few disadvantages.Which of the following is NOT considered one of those disadvantages?

• A)Commenters may not represent a brand's target audience
• B)Vocal critics may have a more active voice and distort the conversation.
• C)Even though much of the material on social media is shallow or useless,it is always relevant
• D)Demographic and geographic information of the consumers may not be identifiable or may be falsified

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Definitions:

Null Hypothesis

A hypothesis that suggests there is no statistical significance in a set of given observations, serving as a default position until evidence suggests otherwise.

Research Hypothesis

A specific, testable prediction about the outcome of a scientific study based on theory or prior research.

Significance Level

The threshold at which the results of statistical analysis are considered statistically significant, commonly set at α = 0.05 or 5%.

Degrees Of Freedom

Represents the count of values in a calculation that are free to vary without infringing on preset constraints.