Companies Use Their External Databases for Purposes of Direct Marketing

question 23

True/False

Companies use their external databases for purposes of direct marketing and to strengthen relationships with customers,which is referred to as customer relationship marketing(CRM).

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Definitions:

Global Inequality

The unequal distribution of resources, wealth, and opportunities among countries across the world, leading to significant differences in living standards and life opportunities.

Society Develops

The process through which a society grows or changes over time, involving social, economic, cultural, and technological evolution.

Status Groups

Communities that share a common lifestyle and identify with each other, often ranked by society based on honor, prestige, and lifestyle, rather than solely wealth or economic standing.

Weber

Refers to Max Weber, a German sociologist, philosopher, and political economist whose ideas profoundly influenced social theory and social research.