Define the Term Big Data

question 60

Essay

Define the term big data.Describe the challenges as well as the opportunities for the use of big data by marketing researchers.

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Definitions:

Break-even Point

The level of production or sales at which total revenues equal total costs, resulting in no net loss or gain.

Fixed Costs

Fixed expenses that are unaffected by production or sales volumes, encompassing costs like rent, employee salaries, and insurance fees.

Variable Costs

Costs that change in proportion to the level of production or sales volume, such as raw materials and direct labor.

Break-even Sales

The amount of revenue required to cover both the variable and fixed costs of production, leading to a situation where a business makes neither profit nor loss.