When Procter & Gamble Is Interested in Improving Its Ultra

question 7

Multiple Choice

When Procter & Gamble is interested in improving its Ultra Tide laundry detergent,it may invite a group of age 30- to 45-year-old women to brainstorm how Ultra Tide could perform better or how its packaging could be improved or to discuss other features of the detergent.What type of research method are they using?

• A)Qualitative research
• B)Quantitative research
• C)Mixed methods research
• D)Product research

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Definitions:

Preferences

An individual's selective liking or desire for one or more choices over others.

Quality Circles

Small groups of employees who voluntarily meet regularly to identify, analyze, and propose solutions to mutual problems, often related to work processes and quality improvement.

Participative Decision Making

A decision-making process where all members of a group are involved in identifying problems and developing solutions, enhancing team involvement and commitment.

Total Quality Management

A management approach focused on continuous improvement of all organizational processes, leading to high-quality products and services.