A Popular and Growing Trend in Marketing Research Is the Use

question 93

Multiple Choice

A popular and growing trend in marketing research is the use of ________ to gain insights,with about half of marketing research professionals in a 2014 survey claiming that their firm has used this research technique.

• A)focus groups
• B)ethnographic research groups
• C)shopalong research communities
• D)marketing research online communities

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Definitions:

Anger

A strong feeling of displeasure and belligerence aroused by a perceived wrong or injustice.

Schacter-Singer

A theory of emotion that suggests emotions are determined by physiological arousal and the cognitive labeling of that arousal.

Emotional Experiment

A psychological experiment designed to study the emotional responses and their underlying mechanisms in human beings or animals.

Physiological Aroused

A physical state of heightened alertness and readiness for action, often as a response to a stimulus, involving changes in heart rate, blood pressure, and muscle tension.