Neuroimaging,or Viewing Brain Activity,may Aid Marketing Researchers to Better Understand

question 59

True/False

Neuroimaging,or viewing brain activity,may aid marketing researchers to better understand consumers' unconscious as well as conscious emotions.

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Definitions:

Data Mining

Data mining involves extracting valuable information from a large set of data, by identifying patterns, anomalies, and correlations.

Information Technology

The study or use of systems for storing, retrieving, and sending information, especially through computing and telecommunications.

Spam

Unsolicited digital messages sent in bulk, often via email, containing advertisements, scams, or viruses.

Cognitive Surplus

The combination of free time and the digital tools that allow people to use that time to engage in collaborative, creative activities online.