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When Procter & Gamble is interested in improving its Ultra Tide laundry detergent,it may invite a group of age 30- to 45-year-old women to brainstorm how Ultra Tide could perform better or how its packaging could be improved or to discuss other features of the detergent.What type of research method are they using?
Intrinsic Motives
Internal drives for behavior that come from personal satisfaction or the joy of doing a task, rather than external rewards.
Drive Level
The intensity of an urge or motivation that propels an individual towards a certain behavior to satisfy a need or achieve a goal.
Arousal
Refers to the physiological and psychological state of being awoken or alert, typically involving the activation of certain brain pathways and bodily responses.
Optimal Level
Refers to the most favorable point, degree, or amount of something for a particular purpose or outcome.
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