A Research Technique That Can Be Used to Generate Ideas,to

question 88

Multiple Choice

A research technique that can be used to generate ideas,to learn the respondents'"vocabulary"when relating to a certain type of product,or to gain some insights into basic needs and attitudes is:

• A)In-depth interview.
• B)Protocol analysis.
• C)Role playing.
• D)Focus group.

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Definitions:

Euphemism

A mild or indirect word or expression substituted for one considered to be too harsh or blunt when referring to something unpleasant or embarrassing.

Trademark

A recognizable sign, design, or expression which identifies products or services of a particular source from those of others, legally protected under intellectual property rights.

Fair-Use Concept

A legal doctrine that permits limited use of copyrighted material without requiring permission from the rights holders, typically for purposes such as criticism, commentary, news reporting, teaching, scholarship, or research.

Social Media

Digital platforms that enable users to create, share, or exchange information, ideas, and content in virtual communities and networks.