Online Focus Groups Have the Following Disadvantages Over Traditional Focus

question 66

Multiple Choice

Online focus groups have the following disadvantages over traditional focus groups EXCEPT for which of the following?

• A)Transcripts cannot be captured in real time
• B)Observation of participants' body language is not possible
• C)Participants cannot physically inspect products or taste food items
• D)Participants can lose interest or become distracted

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Definitions:

Working Memory

A cognitive system responsible for temporarily holding information available for processing.

Chunks

In cognitive psychology, chunks refer to units of information grouped together and stored in the memory for easier recall.

Magic Number

Often referencing Miller's law, which suggests the number 7 (plus or minus 2) represents the amount of information a typical human memory can hold in the short term.

Working Memory

A cognitive system responsible for temporarily holding and processing information needed for complex tasks such as learning, reasoning, and comprehension.