Midas Improved Its Service Quality by Having Customers Make Videos

question 40

True/False

Midas improved its service quality by having customers make videos of themselves as they made car service appointments.This is an example of using in situ observation.

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Definitions:

Research Hypothesis

The hypothesis that the variables under investigation are related in the population—that the observed effect based on sample data is true in the population.

Inferential Statistics

A branch of statistics that allows us to make predictions or inferences about a population based on data collected from a sample.

Conclusions

The end judgments or determinations reached after considering all the relevant facts and evidence.

Scales of Measurement

The various ways in which variables or data can be quantitatively and qualitatively defined and classified.