A Disadvantage of the Mall-Intercept Survey Is

question 40

Multiple Choice

A disadvantage of the mall-intercept survey is:

• A)Difficult to obtain permission of mall management.
• B)Unreliability of mall-intercept interviewers.
• C)Mall shoppers may not be representative of the target market population.
• D)Interviewers in mall-intercept studies are often distracted by mall activities.

---

Definitions:

Net Earnings

Take-home pay, calculated by subtracting total deductions from gross earnings.

Tax Liability

The total amount of tax that an individual or entity is legally obligated to pay to a tax authority.

Weekly Salary

The total amount of money earned by an employee for work done in a single week.

Fourth Of July

A holiday in the United States commemorating the adoption of the Declaration of Independence on July 4, 1776.