If a Respondent Needs to Observe a Short Video or Moving

question 49

Multiple Choice

If a respondent needs to observe a short video or moving graphic,which method of data collection would be the most appropriate?

• A)In-person interview
• B)Focus group
• C)Online surveys
• D)Mall intercept

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Definitions:

Prior Knowledge

The information and understanding that one already possesses before encountering new information or experiences.

Sensory Register

The component of memory that is responsible for holding information taken in through the senses for a very short period of time.

Sensory Organs

Specialized organs or structures that detect external or internal stimuli, enabling perception of sight, sound, smell, taste, and touch.

Information-Processing Theorists

Scholars who study how humans think, perceive, memorize, and learn, comparing the mind to a computer that processes incoming information.