If a Respondent Is Required to Actually Use a Product

question 22

Multiple Choice

If a respondent is required to actually use a product in a realistic setting,________ may be the only data collection method that will work.

• A)in-home interviews
• B)mall intercepts
• C)focus groups
• D)online surveys

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Definitions:

Recognize and Remember

This involves the ability or process of identifying and recalling information or experiences, often used in the context of marketing to influence consumer behavior.

IMC Program

Integrated Marketing Communications Program, a strategic approach that integrates various promotional tools and marketing techniques to present a consistent message to the consumer.

Evaluation Phase

The stage in a process, project, or campaign where outcomes are assessed to determine their success and to inform future actions.

Posttest the Promotion

The process of evaluating the effectiveness of a promotional campaign after its completion to gauge its impact on consumer awareness, perception, and behavior.