Researchers Often Use the Likert Scale Since the Underlying Belief

question 78

Multiple Choice

Researchers often use the Likert scale since the underlying belief is that knowledge of consumers' lifestyles,as opposed to just ________,offers direction for marketing decisions.

• A)economic factors
• B)demographics
• C)socio-cultural factors
• D)environmental factors

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Definitions:

Psychological Safety

A condition within a team or organization where individuals feel safe to take interpersonal risks, express their opinions, and be vulnerable without fear of negative consequences.

Social Risks

Risks that stem from changes in societal expectations or norms, affecting an individual's or organization's social standing or operations.

Organizational Citizenship Behaviour

Refers to voluntary actions employees take to help others and benefit the organization, beyond their job requirements.

Low Risk

Describes situations, investments, or actions that have a minimal chance of negative outcome or loss.