Researchers Often Use the Likert Scale Since the Underlying Belief

question 78

Multiple Choice

Researchers often use the Likert scale since the underlying belief is that knowledge of consumers' lifestyles,as opposed to just ________,offers direction for marketing decisions.

• A)economic factors
• B)demographics
• C)socio-cultural factors
• D)environmental factors

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Definitions:

William James

An American psychologist and philosopher who is considered one of the founding figures of modern psychology.

Biological Origins

Biological origins pertain to the initial and evolutionary beginnings of life and living organisms from a biological perspective.

American Psychological Association

A leading scientific and professional organization representing psychology in the United States, dedicated to advancing the creation, communication, and application of psychological knowledge to benefit society.

Margaret Floy Washburn

The first woman to earn a Ph.D. in psychology (1894) and known for her work in animal behavior and motor theory development.