Measuring Subjective Properties Is Difficult;the Marketing Researcher Must Adapt or Develop

question 5

True/False

Measuring subjective properties is difficult;the marketing researcher must adapt or develop rating scale formats that are very clear and used identically by respondents.

---

Definitions:

Sources of Abnormality

Factors or conditions that contribute to the development of psychological disorders or abnormal behavior.

Medical Model

A framework for understanding diseases and disorders that emphasizes biological causes and utilizes medical interventions for treatment.

Biological Approach

An approach in psychology and medicine that focuses on understanding mental processes and behaviors in terms of biological function and structure.

Psychological Disorders

Mental disorders characterized by significant disturbances in an individual’s cognition, emotion regulation, or behavior, reflecting a dysfunction in psychological, biological, or developmental processes.