The Average Accounting Return

question 21

Multiple Choice

The average accounting return:

• A) Reflects the projected net effect of the cash flows from a project on the overall firm.
• B) Is comparable to the return on assets and thus provides a similar measure of performance.
• C) Reflects the anticipated net impact of a project on the shareholders of the firm.
• D) Rule, when applied, guarantees that only projects that increase shareholder wealth will be accepted.
• E) Ignores all income produced by a project after an arbitrarily assigned cutoff point.

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Definitions:

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