Approximately 13,500 Students Enrolled at Kwantlen University fiVe Years Ago

question 72

Multiple Choice

Approximately 13,500 students enrolled at Kwantlen University five years ago. Today, enrolment reached 18,800 students. Determine the annual growth rate in student enrolment.

• A) 5.55%
• B) 6.85%
• C) 7.65%
• D) 8.25%
• E) 9.55%

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Definitions:

Black Box

A system or object which can be viewed in terms of its inputs and outputs without any knowledge of its internal workings.

Cognitive Dissonance

The conflict (i.e., remorse) that buyers feel after making a major purchase.

Marketing Research

The process of gathering, analyzing, and interpreting information about a market, and about the past, present, and potential customers for the product or service.

Cognitive Dissonance

A psychological term referring to the mental discomfort experienced when holding two or more conflicting beliefs, values, or ideas simultaneously.