Using the Excess Capacity Scenario Model, Determine the Percentage by Which

question 47

Multiple Choice

Using the excess capacity scenario model, determine the percentage by which sales increase by given the following information: current sales = $5,000; sales capacity level = 85%.

• A) 17.65%
• B) 15.00%
• C) 13.75%
• D) 11.25%
• E) 10.65%

Recognize the significance of social media tools for nonprofit marketers.

Identify the concept of global brands and their characteristics.

Differentiate between manufacturer and private label brands.

Understand how packaging can indicate product quality and influence brand image.

---

Definitions:

Social Loafing

The phenomenon where individuals exert less effort to achieve a goal when they work in a group compared to when they work alone.

Social Influence

The effect that the words, actions, or mere presence of other people have on our attitudes, beliefs, or actions.

Conformity

The adjustment of one's behaviors, attitudes, or beliefs to match those of the group or to meet group standards.

Propinquity

The physical or psychological proximity between people, influencing their likelihood of forming relationships.