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Provide four factors that affect the external financing need of a firm.
Industrial Distributors
Companies that specialize in distributing products and supplies to businesses, institutions, and industries rather than to individual consumers.
Consumer Products
Goods and services that are bought by individuals for personal use.
Marketing Channel
The pathways or routes through which goods and services flow from the producer to the consumer.
Advertising Media
The communication platforms used to promote and market products or services to target consumers.
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