Puffy's Pastries Generates fiVe Cents of Net Income for Every

question 401

Multiple Choice

Puffy's Pastries generates five cents of net income for every $1 in sales. Thus, Puffy's has a _____ of 5 %.

• A) return on assets
• B) return on equity
• C) profit margin
• D) Du Pont measure
• E) total asset turnover

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Definitions:

Marketing Objectives

Specific, measurable goals set by a business to guide its promotional activities and assess the effectiveness of its marketing strategy.

Specific

Clearly defined or identified; distinguished by particular attributes or characteristics that set it apart from others.

Relevant

Pertains to something closely connected or appropriate to what is being done or considered.

Aspirational

Pertaining to products, brands, or lifestyles that consumers admire and desire to obtain, often because they symbolize a higher social status or idealized self-image.